HOW DO GRAPHICS DESIGNERS MAKE MONEY?
CONTENTS
- What is graphics design.
- Who is a graphics designer.
- How do graphics designers make money
i. Freelancing as a graphic designer
ii. Starting a graphic design agency
iii. Selling graphic design products on marketplaces like Etsy or Creative Market
iv. Creating and selling digital templates
v. Creating and selling graphic design courses or tutorials
vi. Working for a company as an in-house graphic designer
vii. Creating and selling merchandise with your designs on them
viii. Creating and selling stock graphics or illustrations
ix. Participating in design contests or crowdsourcing platforms
x. Offering design consulting or coaching services.
What is Graphics Design?
Graphic design is a term that refers to the art of creating visual content that communicates a message effectively. It is the process of combining text, images, and other elements to create a visual representation of a concept, idea, or message. Graphic design is used in a variety of industries, including advertising, marketing, publishing, and web design, among others. We will explore what graphic design is, its history, and the different types of graphic design.
History of Graphic Design
Graphic design has a long and rich history that dates back to the early days of human civilization. From cave paintings to hieroglyphics, people have been using visual symbols to communicate their ideas and thoughts for centuries. However, the modern form of graphic design as we know it today emerged in the late 19th and early 20th century with the development of printing technology.
The first graphic design studio was established in 1892 by Will Bradley in the United States. It was during this time that graphic designers began to use new printing technologies such as lithography, which allowed them to create high-quality images that could be reproduced quickly and efficiently. With the rise of mass media in the 20th century, graphic design became an essential tool for advertising and marketing.
Types of Graphic Design
Graphic design is a broad term that encompasses various types of design work. Here are some of the most common types of graphic design:
Branding and Identity Design: This type of graphic design involves creating a visual identity for a brand or company. It includes designing logos, business cards, stationery, and other visual elements that help establish a company’s brand identity.
Web Design: Web design involves creating the visual elements of a website, including layout, typography, and color schemes. Web designers must have a strong understanding of user experience and be able to create websites that are easy to navigate and visually appealing.
Advertising Design: Advertising design involves creating visual elements for advertisements, including billboards, posters, and print ads. This type of design work must be attention-grabbing and convey a message effectively.
Packaging Design: Packaging design involves creating the visual elements of product packaging, including labels, boxes, and bags. This type of design work must be both visually appealing and functional, as packaging must protect the product while also attracting the customer’s attention.
Editorial Design: Editorial design involves designing the layout and visual elements of publications, such as books, magazines, and newspapers. This type of design work must be visually appealing while also being functional and easy to read.
Skills Required for Graphic Design
To be a successful graphic designer, you must possess several skills, including:
Creativity: Graphic designers must have a creative mind and be able to think outside the box to come up with new and innovative design concepts.
Technical Skills: Graphic designers must be proficient in various software tools, including Adobe Photoshop, Illustrator, and InDesign, among others.
Communication Skills: Graphic designers must be able to communicate effectively with clients and other members of the design team to ensure that their design work meets the client’s expectations.
Attention to Detail: Graphic designers must have an eye for detail and be able to spot even the smallest errors in their work.
Conclusion
In conclusion, graphic design is a vital part of modern communication. It involves creating visual elements that effectively communicate a message to a target audience. With the rise of digital technology, graphic design has become more accessible, and designers can now create high-quality designs quickly and efficiently. Whether it’s creating a logo for a new business or designing a website, graphic designers play an essential role in the success of many businesses and organization
Who is a Graphics Designer?
A graphics designer is a professional who creates visual content to communicate ideas and messages to an audience. Graphics designers use a combination of text, images, and other design elements to create designs for print, web, and other media. They work in a variety of industries, including advertising, publishing, and media.
The role of a graphics designer is to communicate a message visually. They work with clients to understand their needs and create designs that meet those needs. A graphics designer may work on a variety of projects, including logos, brochures, websites, and packaging designs.
Skills Required for Graphics Designers:
A graphics designer needs to have a combination of technical and creative skills. Technical skills include proficiency in design software such as Adobe Photoshop, Illustrator, and InDesign. Creative skills include an eye for design, a sense of composition and color, and the ability to communicate effectively through visuals.
In addition to technical and creative skills, a graphics designer must have strong communication and collaboration skills. They must be able to work with clients to understand their needs and preferences, and then translate those preferences into design concepts. They must also be able to work with other members of a creative team, such as copywriters and art directors, to ensure that the final product meets the client’s needs.
Education and Training:
Many graphics designers have a bachelor’s degree in graphic design or a related field, such as art or visual communication. Some employers may require a portfolio of work in addition to a degree.
There are also many online courses and tutorials available for those who want to learn graphic design skills. These courses can be useful for people who want to learn the basics of graphic design or for experienced designers who want to learn new techniques or software.
Career Outlook:
The Bureau of Labor Statistics (BLS) projects that employment of graphics designers will grow 3 percent from 2019 to 2029, which is slower than the average for all occupations. However, demand for graphics designers will continue to exist as businesses and organizations seek to create visually appealing and effective marketing and advertising materials.
Salary:
According to the BLS, the median annual wage for graphics designers was $53,380 in May 2019. However, salaries can vary widely depending on the designer’s experience, education, and location.
Conclusion:
In conclusion, a graphics designer is a professional who creates visual content to communicate ideas and messages to an audience. They need a combination of technical and creative skills, as well as strong communication and collaboration skills. While demand for graphics designers may not be growing as quickly as some other professions, there will continue to be a need for skilled designers in a variety of industries.
How do Graphics Designers make money
Graphic designers can make money in several ways:
i. Freelancing As A Graphics Designer
Freelancing as a graphics designer can be a rewarding and lucrative career choice for those with a passion for design and a desire for creative freedom. In this type of work, a graphics designer works as an independent contractor, offering design services to clients on a project-by-project basis.
The first step to starting a career in freelancing as a graphics designer is to build a strong portfolio that showcases your skills and style. This portfolio should include a variety of design projects that demonstrate your ability to work with different mediums, styles, and clients. You can showcase your portfolio on a personal website, social media, or design platforms such as Behance or Dribbble.
Once you have a portfolio, it’s time to start looking for clients. One way to find clients is through networking and referrals. Let your family and friends know that you are a graphics designer and are open to freelance work. Joining design communities and attending design events can also help you connect with potential clients.
Another way to find clients is by using online marketplaces such as Upwork, Fiverr, or Freelancer. These platforms allow you to create a profile, set your rates, and bid on projects that match your skills and interests. Keep in mind that these platforms often have a large pool of designers, so it’s important to set yourself apart by creating a strong profile and proposal.
When working with clients, communication is key. Make sure you understand the client’s needs and expectations before starting any design work. Ask questions and provide regular updates to ensure that the job goes well.
Here are some key aspects of freelancing as a graphics designer:
Skills and qualifications: To become a freelance graphics designer, one needs to have a solid understanding of design principles, typography, color theory, and software applications such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.). A degree in graphic design is not always necessary, but having a strong portfolio that showcases your skills is essential.
Building a client base: Freelance graphic designers can find clients through word-of-mouth referrals, social media, online marketplaces, and networking events. Building a strong client base is essential for a successful freelance career, as repeat clients and positive reviews can lead to more projects and a steady stream of income.
Pricing and contracts: Freelance graphic designers can charge their clients on an hourly basis or a flat fee for a specific project. It’s important to set a competitive rate that reflects your skills and experience. Contracts are also crucial to ensure that both parties understand the scope of the project, timeline, deliverables, and payment terms.
Time management and organization: Freelance graphic designers must be able to manage their time effectively and prioritize projects to meet deadlines. It’s also essential to keep track of all projects, invoices, and communication with clients to ensure a smooth workflow.
Continuous learning: As a freelance graphic designer, it’s important to stay up-to-date with design trends and new software applications. Taking courses and attending conferences can help improve your skills and provide new opportunities for growth and development.
In conclusion, freelancing as a graphics designer offers many benefits, including flexibility, creative freedom, and the ability to work on a variety of projects. However, it also requires hard work, dedication, and a strong work ethic to build a successful career
ii. Starting A Graphics Design Agency
Starting a graphic design agency can be a rewarding and challenging experience for creative entrepreneurs. With the demand for quality visual design on the rise, a well-planned and executed graphic design agency can flourish in today’s market. In this explanation, we’ll go through the essential steps to help you start a graphic design agency.
- Develop a Business Plan:
The first step in starting a graphic design agency is to develop a comprehensive business plan. This plan should include details about your target audience, competition, marketing strategies, pricing, and financial projections. The business plan should be the foundation for your company, guiding your decisions and actions as you build and grow your business.
- Define Your Brand:
Your brand is an essential element of your graphic design agency. It’s the way you present yourself to the world, and it should reflect your values and personality. Define your brand by choosing a name, logo, and brand colors that reflect your business’s vision and mission.
- Build Your Portfolio:
Your portfolio is the best way to showcase your work to potential clients. Build a robust portfolio that showcases your design skills and highlights your unique style. Be sure to include a variety of projects to demonstrate your versatility and experience.
- Establish Your Pricing:
One of the most important decisions you’ll make as a graphic design agency is how to price your services. Research industry standards and consider factors like your experience, overhead costs, and target market when setting your rates.
- Choose Your Tools:
As a graphic design agency, you’ll need to invest in the right tools to deliver high-quality work. This includes hardware like computers and tablets, as well as software like Adobe Creative Suite, Sketch, or Figma. Consider your budget and the specific needs of your agency when choosing your tools.
- Build Your Team:
If you plan to grow your agency beyond a solo operation, you’ll need to build a team. Look for talented designers who share your values and complement your skills. Hire people with experience and skills in areas where you might be lacking, such as marketing, sales, or project management.
- Develop Your Processes:
Developing efficient processes is critical to delivering high-quality work and managing client expectations. Develop a project management system, set up a client onboarding process, and create templates for proposals and contracts.
- Market Your Agency:
Marketing your graphic design agency is critical to attracting new clients and growing your business. Develop a marketing strategy that includes tactics like content marketing, social media, and networking events. Consider partnering with complementary businesses or offering referral incentives to attract new clients.
iii. Selling graphic design products on marketplaces like Etsy or Creative Market
Selling graphic design products on marketplaces like Etsy or Creative Market can be a great way to monetize your design skills and reach a large audience of potential customers. In this explanation, we’ll cover the benefits of selling on these platforms, the types of graphic design products you can sell, and some tips for success.
Benefits of Selling on Etsy and Creative Market:
Large Audience: These marketplaces have a large and diverse audience of potential customers from all over the world. This can give your products more visibility and increase your chances of making sales.
Ease of Use: Both Etsy and Creative Market are user-friendly platforms that make it easy to set up a shop, list your products, and manage your sales.
Low Overhead Costs: Selling on these marketplaces does not require a significant investment in marketing, advertising, or website development. This can make it an affordable way to start a business and test the market for your products.
Types of Graphic Design Products You Can Sell:
Templates: Templates for invitations, business cards, resumes, social media posts, and other marketing materials are popular products on these marketplaces.
Fonts: If you are skilled in typography, you can create and sell your own unique fonts.
Illustrations: Illustrations can be used in a variety of products, such as art prints, stationery, and greeting cards.
Stock Photos: If you are skilled in photography, you can create and sell your own stock photos for use in digital or print designs.
Tips for Success:
Create High-Quality Products: In order to stand out in a crowded marketplace, it’s important to create products that are of high quality and visually appealing. Take the time to refine your designs and ensure they are of professional quality.
Optimize Your Listings: Use relevant keywords and tags in your product descriptions to make it easier for potential customers to find your products. Use high-quality photos and include detailed descriptions of your products.
Promote Your Shop: While these marketplaces have built-in audiences, it’s important to promote your shop and products through social media, email marketing, and other channels.
Provide Excellent Customer Service: Respond to customer inquiries in a timely manner and provide excellent customer service to ensure that your customers have a positive experience with your shop. This can lead to positive reviews and repeat business.
In conclusion, selling graphic design products on marketplaces like Etsy or Creative Market can be a great way to monetize your skills and reach a large audience of potential customers.
iv. Creating and selling digital templates
Creating and selling digital templates can be lucrative for those with design skills and an entrepreneurial mindset. Digital templates are pre-designed files that can be used for a variety of purposes, such as social media graphics, presentations, websites, and print materials. Here are the steps to creating and selling digital templates:
Determine your niche: Before creating digital templates, you need to identify your niche. Do you want to create templates for social media graphics, presentations, or print materials? Do you want to focus on a particular industry or audience? By identifying your niche, you can create templates that meet the specific needs of your target audience.
Research the market: Once you have identified your niche, research the market to see what types of templates are currently available and what the demand is for them. Look at popular design websites and marketplaces, such as Creative Market and Etsy, to see what types of templates are selling well.
Create your templates: Using your design skills, create a set of high-quality templates that meet the needs of your target audience. Make sure your templates are easy to use and customizable so that your customers can make them their own.
Set your pricing: When setting your pricing, consider the value of your templates, the time and effort it took to create them, and the demand for similar templates in the market. Look at what other designers are charging for similar templates to get an idea of what is reasonable.
Market and sell your templates: There are several ways to market and sell your templates, including creating your website, selling on design marketplaces, and promoting your templates on social media. Make sure to include high-quality images of your templates and clear descriptions of what they are and how they can be used.
Provide customer support: Once you start selling your templates, providing excellent customer support is important. Respond to customer inquiries promptly and offer assistance if they have trouble using your templates.
Update your templates: As design trends and software evolve, it’s important to keep your templates up to date. Offer regular updates to your templates to keep them fresh and relevant.
v. Creating and selling graphic design courses or tutorials
Creating and selling graphic design courses or tutorials can be a lucrative way to monetize your design skills and knowledge. we will cover some important considerations for creating and selling graphic design courses or tutorials.
Choose your audience and niche The first step to creating a successful graphic design course is to identify your target audience and niche. Your course could be aimed at beginners or more advanced designers, or you could focus on a specific area of graphic design, such as branding, web design, or print design. Identifying your niche will help you to create content that is tailored to the needs and interests of your audience.
Decide on your course format and platform Next, you will need to decide on the format of your course. Will it be a series of video tutorials, an e-book, or a combination of both? You will also need to choose a platform for hosting and selling your course. There are many options available, including Udemy, Skillshare, Teachable, and Thinkific.
Plan your content and structure Once you have identified your audience and niche, and chosen your course format and platform, it’s time to start planning your content. Think about the key topics and skills that you want to cover in your course, and how you will structure your content to ensure that it is easy to follow and engaging for your audience. You may also want to include practical exercises and assignments to help your students apply what they have learned.
Create your content With your course plan in place, it’s time to start creating your content. Depending on the format of your course, this may involve recording video tutorials, writing and editing text, or designing visuals and graphics. Aim to create high-quality content that is visually engaging, informative, and easy to follow.
Promote and market your course Once your course is complete, it’s time to promote and market it to your target audience. This may involve creating a landing page for your course, running social media ads, or partnering with other designers or influencers to reach a wider audience. You may also want to offer discounts or special promotions to encourage sign-ups.
Continuously update and improve your course To keep your course relevant and valuable for your students, it’s important to continuously update and improve your content. This may involve adding new lessons or resources, updating outdated information, or incorporating feedback and suggestions from your students.
vi. Working for a company as an in-house graphic designer
As an in-house graphic designer, you will be working directly for a company or organization and will be responsible for creating designs and graphics that align with their brand identity and message. This role involves collaborating with various departments and stakeholders to develop effective visual communications across different media platforms.
Here are some key aspects of working as an in-house graphic designer:
Designing for the Company’s Brand Identity As an in-house graphic designer, your primary responsibility will be to create designs that accurately reflect the company’s brand identity. This involves understanding the company’s values, target audience, and communication goals, and creating designs that convey the right message to the right people. You will be expected to maintain a consistent style and ensure that all the visual communications align with the brand guidelines.
Collaborating with Different Departments As an in-house graphic designer, you will work with various departments within the company, such as marketing, sales, and product development. You will need to communicate effectively with each department to understand their needs and goals, and create designs that meet their requirements. This may involve attending meetings, providing updates, and working closely with project managers to ensure that all projects are completed on time and to the satisfaction of all stakeholders.
Creating Designs for Different Media Platforms In-house graphic designers may be tasked with creating designs for various media platforms, such as print, digital, and social media. This could include designing brochures, flyers, websites, social media graphics, and other marketing materials. You will need to have an understanding of the different design requirements for each platform and be able to create designs that are optimized for each medium.
Maintaining a Portfolio of Work As an in-house graphic designer, it’s important to maintain a portfolio of your work. This will help you showcase your skills and experience, and demonstrate your ability to create effective visual communications that align with the company’s brand identity. Your portfolio should showcase a range of different design projects, including print and digital designs, and demonstrate your ability to create designs that are visually appealing, effective, and aligned with the company’s branding.
Staying Up-to-Date with Design Trends As a graphic designer, it’s essential to stay up-to-date with the latest design trends and technologies. This involves continually learning and developing new skills, attending industry events, and networking with other designers. By staying up-to-date with design trends, you can ensure that your designs are fresh, modern, and engaging.
vii. Creating and selling merchandise with your designs on them
Creating and selling merchandise with your designs on them is a popular way for artists and designers to monetize their creativity. This process involves designing a graphic or artwork, choosing a product to put it on, and then selling that product through various channels.
Here are the steps to create and sell merchandise with your designs on them:
Come up with a design: The first step is to create a design that you want to put on merchandise. This could be a graphic, illustration, or even a photograph. It’s important to choose a design that is appealing and will resonate with your target audience.
Choose a product: Once you have a design, the next step is to choose a product to put it on. There are many options, including t-shirts, mugs, stickers, phone cases, and more. Consider your target audience and what products they would be most likely to purchase.
Create mockups: Once you have a design and a product, create mockups to visualize what the final product will look like. You can use design software like Adobe Photoshop or Canva to create mockups of your design on different products.
Choose a platform: There are many platforms where you can sell your merchandise, including Etsy, Redbubble, Teespring, and more. Choose a platform that aligns with your brand and target audience.
Set up your shop: Once you’ve chosen a platform, set up your shop by uploading your designs and creating product listings. Make sure to include high-quality images and detailed descriptions of each product.
Market your merchandise: To drive sales, you’ll need to market your merchandise. This could include social media advertising, influencer partnerships, or even word-of-mouth marketing.
Fulfill orders: When customers place orders, make sure to fulfill them promptly and provide excellent customer service. This will help you build a positive reputation and encourage repeat business.
Analyze your results: Finally, analyze your results to see what’s working and what’s not. Look at your sales data and customer feedback to make adjustments and improve your merchandise offerings.
Overall, creating and selling merchandise with your designs on them can be a fun and lucrative way to monetize your creativity. With careful planning and execution, you can create a successful online store that showcases your unique designs and attracts loyal customers.
viii. Creating and selling stock graphics or illustrations
Creating and selling stock graphics or illustrations can be a profitable business for graphic designers and artists. This type of business involves creating digital graphics, such as icons, illustrations, and logos, and selling them to customers who need them for their projects. In this article, we will provide a detailed explanation of how to create and sell stock graphics or illustrations.
Step 1: Identify a Niche
The first step in creating and selling stock graphics or illustrations is to identify a niche. This means finding a specific area or theme that you are interested in and have expertise in. For example, you could create graphics for wedding invitations, social media marketing, or educational materials. By focusing on a specific niche, you can create designs that are tailored to a specific audience and have a better chance of selling them.
Step 2: Create the Graphics
Once you have identified your niche, the next step is to create the graphics. This involves using design software such as Adobe Illustrator or Photoshop to create your designs. You should create graphics that are high-quality and visually appealing. Make sure to pay attention to details such as color, font, and layout.
Step 3: Organize and Categorize Your Graphics
Once you have created your graphics, it is important to organize them into categories. This makes it easier for customers to find what they are looking for. For example, you could organize your graphics by type, such as icons or illustrations, or by theme, such as holidays or sports.
Step 4: Choose a Platform to Sell Your Graphics
There are several platforms where you can sell your stock graphics or illustrations, such as Shutterstock, iStock, and Creative Market. Each platform has its own requirements for submitting graphics and earning commissions, so it is important to research and compare them before choosing one.
Step 5: Submit Your Graphics
Once you have chosen a platform, the next step is to submit your graphics. Make sure to follow the platform’s guidelines for submitting graphics, such as file formats, resolution, and file size. You should also include a title and description that accurately describe your graphics and make them more discoverable.
Step 6: Market Your Graphics
To increase the visibility of your graphics, you should also market them on your own website or social media channels. You can also offer free samples or discounts to attract customers and encourage them to purchase your graphics.
Step 7: Track Sales and Analytics
Finally, it is important to track your sales and analytics to understand which graphics are most popular and which ones need improvement. This information can help you improve your designs and marketing strategies to increase your sales and revenue.
ix. Participating in design contests or crowdsourcing platforms
Participating in design contests or crowdsourcing platforms can be an excellent way for designers to showcase their skills, gain exposure, and potentially win prizes or even paid work opportunities. However, it is important to understand the advantages and disadvantages of participating in these platforms before deciding whether to participate or not.
Design contests and crowdsourcing platforms are essentially online marketplaces where clients can submit design briefs or projects and designers can compete to provide the best solution. These platforms are usually open to anyone who has design skills and wants to participate. Some of the most popular crowdsourcing platforms for designers include 99designs, Designhill, and Crowdspring.
One of the primary advantages of participating in design contests or crowdsourcing platforms is the potential exposure it can provide for your work. Winning or placing in a design contest can lead to increased visibility and recognition within the design community. Additionally, many of these platforms have large user bases, which means that your work will be seen by a wide audience.
Another advantage is the potential to win prizes or even paid work opportunities. Many design contests offer cash prizes or other incentives for the winning designs, and some clients may even offer paid work to designers who impress them with their submissions.
However, there are also some potential drawbacks to participating in design contests or crowdsourcing platforms. One of the most significant issues is that these platforms often require designers to submit work for free or for a relatively small price compared to the amount of work required. This can lead to designers being undervalued and underpaid for their work, which can ultimately hurt the industry as a whole.
Another issue is that many clients who use these platforms are looking for a quick and cheap solution to their design needs. This can lead to a focus on quantity over quality, which can result in a race to the bottom in terms of pricing and quality.
Additionally, some designers may feel that participating in design contests or crowdsourcing platforms can be unethical, as it may encourage clients to exploit the labor of designers and undervalue their skills.
Ultimately, whether or not to participate in design contests or crowdsourcing platforms is a personal decision that each designer must make based on their own goals and values. It is important to carefully consider the advantages and disadvantages of these platforms before deciding whether to participate or not. If you do choose to participate, make sure to carefully read and understand the terms and conditions of the platform and the project briefs to ensure that you are being fairly compensated for your work
x. Offering design consulting or coaching services.
Offering design consulting or coaching services involves providing guidance and expertise to individuals or organizations looking to improve their design processes and outcomes. Design consulting or coaching services can be offered in a variety of design fields such as graphic design, industrial design, interior design, fashion design, and web design, among others.
Design consulting or coaching services can be offered by individuals or firms with expertise in the relevant design field. The goal is to help clients develop their design skills and knowledge, and to create better design outcomes. Design consulting or coaching can take various forms, depending on the needs and goals of the client.
Here are some key aspects to consider when offering design consulting or coaching services:
Define your niche: It’s important to specialize in a specific area of design so that you can offer specific, targeted guidance to your clients. For example, you could focus on helping small businesses with branding and graphic design, or on helping interior designers with space planning and color schemes.
Identify your target market: Understanding your ideal client is crucial to offering effective consulting or coaching services. You should consider factors such as their industry, size, location, and design needs to tailor your services to their needs.
Develop your methodology: As a consultant or coach, you need to develop a clear process for delivering your services. This could include conducting research, conducting assessments, creating design strategies, and providing ongoing support and feedback.
Build a strong portfolio: Your portfolio should showcase your expertise and successes in design consulting or coaching. It should demonstrate how you have helped clients achieve their design goals and overcome design challenges.
Market your services: You need to promote your services to attract clients. This can include building a website, creating marketing materials, attending conferences, and networking with other professionals in your field.
Establish your pricing: Pricing your services can be a challenge. You need to consider factors such as your level of expertise, the complexity of the project, and the amount of time and resources required to complete it. You should also research industry standards to ensure you are offering competitive rates.
Deliver exceptional customer service: Building strong relationships with your clients is essential to building a successful design consulting or coaching business. You should be responsive to their needs, provide clear communication, and be available to answer questions and provide support throughout the process.
In conclusion, offering design consulting or coaching services can be a rewarding and lucrative career path for those with expertise in a particular design field. It requires specialized knowledge, strong interpersonal skills, and a passion for helping others achieve their design goals. By following these steps, you can establish yourself as a trusted and effective design consultant or coach, and build a successful business helping clients improve their design processes and outcomes.
ABOUT THE AUTOR
Justina Paul (brand name EXCEPTIONAL WORLD) CEO, NUCAS Global Link Nig. Ltd, is a Nigerian entrepreneur, with multiple skills and job experience acquired over eleven years. she is a website developer , Social media marketer, Digital & Affiliate marketer, Sales funnel creator, Search Engine Optimization (SEO) expert, Content Creator, and Graphic designer